A drill to test terrorism preparedness at a leading Kenyan university led to a stampede in which one person died and 20 others were injured, the institution said Monday.

Source:: Kenya terrorism preparedness drill leads to panic, fatality

Watch the interview of technical analyst, Rajat Bose of rajatkbose.com with Sonia Shenoy and Reema Tendulkar of CNBC-TV18. He shared his reading and outlook on the market and also gave recommendations on various stocks.

Source:: Here are top trading ideas from Rajat Bose

Global Energy Balance Network, a nonprofit funded by Coca-Cola to said on its website Monday night that it is “discontinuing operations due to resource limitations.” The decision was effective immediately.

Source:: Obesity nonprofit secretly funded by Coca-Cola fizzles out

Sixth edition of the Asian Business Leadership Forum (ABLF) organized under the theme ‘Technology and Disruptive Innovation in 21st Century Asia’ in Dubai

New Delhi, Delhi, India

New Delhi, Delhi, India

Sean Monahan had the clinching goal in the shootout and two assists in regulation Tuesday night as the Calgary Flames overcame a three-goal, third-period deficit to beat the Dallas Stars 4-3.

Source:: Flames overcome 3-goal deficit to beat Stars in SO

A hedge fund with a stake in Yahoo urged the Internet giant last month to drop its planned spinoff of its stake in China’s Alibaba and instead sell the “core” search business.

Source:: Yahoo board to discuss sale of core business: report

8 Carat solitaire diamonds studded in gold, a vision for any woman who loves jewellery

Mumbai, Maharashtra, India

PUNE, India, December 2, 2015 /PRNewswire/ —

The Global Injection Pump Industry 2015 Market Research Report provides a comprehensive overview of injection pumps with analysis of 2010-2015 historical data as well as 2016-2021 forecasts for regions across the world.

Global Injection Pump Market 2015 Industry Research Report is spread across 158 pages, profiles 17 companies and the Injection Pump market analysis in this study is supported with 198 tables and figures on the industry and its players. Complete report is available at http://www.reportsnreports.com/reports/443960-global-injection-pump-industry-2015-market-research-report.html .

This is the latest Injection Pump market study that is comprehensive in nature, details the current state of the industry while providing a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Injection Pump market analysis is provided for the international markets, including development trends, competitive landscape analysis, and key regions development status.

Development policies and plans of Injection Pump market are discussed as well as manufacturing processes and cost structures are analyzed. This report also states import/export consumption, supply and demand Figures, cost, price, revenue and gross margins. The report focuses on global major leading industry players of Injection Pump market providing information such as company profiles, product picture and specification, capacity, production, price, cost, revenue and contact information. Upstream raw materials and equipment and downstream demand analysis is also carried out for the Injection Pump market. The Injection Pump industry development trends and marketing channels are analyzed. Finally the feasibility of new investment projects are assessed and overall research conclusions offered.

With 198 tables and figures to support the Injection Pump market analysis, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market. The 17 companies profiled in this Injection Pump market research include BD, Pfizer, Baxter, B. Braun, Kimberly-Clark, Johnson & Johnson, Roche, Medline, Boston Scientific, 3M, Cardinal Health, Stryker, Smiths Medical, Mckinley Medical, Medtronic, Teleflex and Fresenius Medical. Order a copy of this Global Injection Pump Industry 2015 Market Research Report athttp://www.reportsnreports.com/Purchase.aspx?name=443960 .

A dedicated chapter on development trend of Injection Pump market for 2016-2021 in this report covers data and information on capacity and production overview, production market share analysis, sales overview, supply, sales, and shortage, import, export and consumption as well as cost, price, revenue and gross margin of Injection Pump.

Explore more reports on the medical devices market at http://www.reportsnreports.com/market-research/medical-devices/ .

Other research study titled “Global Needle-Free Drug Delivery Devices Industry 2015 Market Research Report” forecasts the market analysis provided for the Global markets including development trends, competitive landscape analysis, and key regions development status. With 151 tables and figures the report provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market. Key Manufacturers involved in this research are Antares Pharma, 3M, Glide Technologies, Zogenix and Pharmajet. This report focuses on Global major leading industry players providing information such as company profiles, product picture and specification, capacity, production, price, cost, revenue and contact information. Upstream raw materials and equipment and downstream demand analysis is also carried out. The Global Needle-Free Drug Delivery Devices Industry development trends and marketing channels are analyzed. Finally the feasibility of new investment projects are assessed and overall research conclusions offered. Order a copy of this Global Needle-Free Drug Delivery Devices Industry 2015 Market Research Report at http://www.reportsnreports.com/reports/412436-global-needle-free-drug-delivery-devices-industry-2015-market-research-report.html .

About Us:

ReportsnReports.com is an online market research reports library of 500,000+ in-depth studies of over 5000 micro markets. Not limited to any one industry, ReportsnReports.com offers research studies on agriculture, energy and power, chemicals, environment, medical devices, healthcare, food and beverages, water, advanced materials and much more.

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KOLKATA, India, December 2, 2015 /PRNewswire/ —

Adda52.com, India’s largest poker site, launched the Crazy Pineapple variant of poker for lakhs of poker enthusiasts in the country. Adda52 is the first poker site to offer this exciting game in India. After operating Texas Holdem, Pot Limit Omaha and Omaha Hi/Lo games successfully in several formats for the past four years, the company has launched Crazy Pineapple, which is “Texas Holdem with a Twist”.

(Logo: http://photos.prnewswire.com/prnh/20150407/738814)

All the game rules of Crazy Pineapple poker are same as Texas Holdem except that each player is dealt three hole cards out of which one card has to be discarded after the flop round of betting. This gives a player higher odds of making good hands and action surges as more multi-way hands are played compared to Texas Holdem. For players who do not like to wait for long to get good starting hands in Texas Holdem, Crazy Pineapple brings more number of playable hands and hence more opportunities to win.

The company has launched two real cash table of Crazy Pineapple in the initial phase. The first table has a buy-in range of Rs. 50-200 with the blinds of Rs. 2/4 while the higher stakes table has the buy-in range of Rs. 2,000-Rs. 6,000 with the blind of Rs. 25/50. As this game has been introduced for the first time in India, players can also play and learn it on the freeroll tables of Adda52.

“Poker in India has reached that stage where it needs variations in games and Adda52.com being the pioneer in the market captured this demand. In our survey, Crazy Pineapple stood as the top game wanted by Indian players as it augments the action with the 3rd card till flop presenting more probabilities to win,” said Anuj Gupta, Founder & CEO of Adda52.

The launch of Crazy Pineapple by Adda52.com is the continuation of innovation at the company and its endeavours to provide the best games to the Indian poker community. The rising Indian talents in the poker arena have got a challenging game at the online felt of Adda52.com in form of Crazy Pineapple. With more possibilities and higher odds, the game is getting popular among Indian online grinders who want to experiment and test their skills for higher returns. Going forward, the website will add more stake levels to its Crazy Pineapple offerings.

About Adda52.com

Adda52.com is a gaming portal owned by Gaussian Networks Pvt Ltd. Gaussian Networks believes in the highest values of business conduct. Adda52 has been certified from iTech labs for fair play and random number generator (RNG). The company has also tied up with multiple banks and payments gateways to process payments of customers. The company also facilitates its users to reach out for any query on e-mail (info@adda52.com) or call (1800-3000-0611, 11 am to 11 pm, Mon-Sat).

For more information, visit www.adda52.com

Media Contact
Kriti Batra
kriti.batra@gaussnetworks.com
91-9873862318
Gaussian Networks Pvt Ltd

SOURCE Adda52.com

MUMBAI, December 2, 2015 /PRNewswire/ —

AGC Networks Limited (BSE: 500463 and NSE: AGCNET), a Global Solution Integrator, has been awarded the prestigious ‘Unified Communications Partner of the Year’ award at the Avaya Partner Forum awards ceremony held in Dubai on 24th November 15. This recognizes AGC’s Platinum partner status across multiple geographies and is in appreciation of AGC’s untiring efforts and AGC’s ability to strive for excellence with the single minded purpose of accelerating our customers’ business.

(Logo: http://photos.prnewswire.com/prnh/20151201/10135768)

The award was presented by Nidal Abou-Ltaif, President – Europe & AMEA – Avaya.

Avaya is a global leader in business communications software, systems and services. The award ceremony at the Avaya Partner Forum 2016 bought together more than 2,000 Avaya Connect channel partners from the Asia-Pacific, Middle East and Africa (AMEA) and Europe regions at the event.

Speaking on the occasion, Anil Nair, MD & CEO, AGC Networks, said, “It is indeed a moment of great pride for AGC to be conferred with this top award. This award recognizes AGC’s customer reach and support across their global growth markets ofIndia, Middle East & Africa and APAC including Philippines, Australia and New Zealand in AGC’s dominant UC quadrant. Unrelenting focus on delivering Return on Technology Investment (ROTI) coupled with sustainable customer satisfaction have enabled AGC’s emergence as a brand of choice for enterprise customers. We wish to thank Avaya for recognizing our efforts in this highly competitive landscape.”

Vishal Agrawal, Managing Director; Avaya – India & SAARC, said, “Congratulations to AGC Networks for this award. Our partner has demonstrated leadership in delivering outstanding customer service to hundreds of Avaya customers not only in India, but across the regions where AGC operates. Our partner has also demonstrated amazing innovation in building outcome based solutions leveraging our technology, signifying that the channel environment in India is moving away from product-based selling to solutions and a value-driven approach. This will eventually create tremendous value not only for our channel partners but also for our customers.”

AGC was represented by Anil Nair – MD & CEO, Peter Jayaseelan – President APAC, Samir Sayed – Global Head of Services and Sanjay Ahuja – Vice President, MEA.

About AGC Networks:

AGC Networks (AGC) is a Global Solution Integrator representing the world’s best brands in Unified Communications, Network Infrastructure & Data Center, Cyber Security and Enterprise Applications & Services.

AGC is a leader in Enterprise Communications in India and has a significant presence in the Middle East & Africa, North America, Australia & New Zealand and Singapore & Philippines serving over 3000 customers.

In collaboration with global technology leaders like Avaya, Cisco, HP, Juniper, Verint and Polycom among others, AGC delivers domain-focused, flexible and customized technology solutions and seamless services that accelerate our customers’ business and ensure Return on Technology Investments (ROTI).

AGC differentiates itself through exemplary Responsiveness, Execution excellence and Design superiority (RED) across the customer’s technology landscape.

AGC Networks is an Essar Enterprise. For more information log on to http://www.agcnetworks.com

About Avaya

Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Environment enables third parties to create and customize business applications for competitive advantage.  Avaya’s fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services.  For more information please visit http://www.avaya.com.

Media Contact:
Neelam Kapoor,
neelam.kapoor@agcnetworks.com,
+91-98197-30611,
AGC Networks

SOURCE AGC Networks

Business Wire IndiaThe voice of modern retail in India, Retailers’ Association of India (RAI), today organised the Bengaluru Members Networking Meet 2015.

Mindscape Computing Pvt. Ltd. used this occasion to launch its path breaking technology offering – Olabi – A Digital Retail Store System addressing the delivery of enhanced consumer experience in Brick and Mortar Stores. (www.olabi.ooo)

The product will allow retailers to reinvent the consumers shopping experience and transform the retail industry through technology disruption in the brick and mortar stores. The product addresses the new millennial shoppers expectations of a Pervasive and Personalised shopping experience across channels.

Olabi provides for a seamless ‘click to collect’ omni channel / endless aisles experience, an In-store personalised ‘phygital’ experience for consumers through the use of Mobile devices and consumer insight analytics, Mobile apps that allow the retailer to have visibility & monitor his stores real time & 24×7.

Olabi is delivered as a cloud service ensuring that retailers have 24×7 visibility of their store operations while freeing themselves from the hassles of IT management. SAAS based subscription provides the benefit of moving technology investments from CAPEX to OPEX financial model ensuring low operating costs for the retailer.

Olabi is being launched as an open system, hence new innovations from start-ups can be easily integrated into the ecosystem, assuring the retailer that the platform is future proof.

Speaking on the occasion Sunil Kunders, Founder & MD, Mindscape said, “to meet the expectations of the ‘me Commerce’ Consumer, it is time for orbit shifting digitally disruption in the store”.

Chetan Panchal, Director added, “Olabi will be focused on retail economics to deliver financial and experiential benefits to both consumer and the store.”

So why is a technology refresh required at the store?

For too long archaic technology has limited the profitability and nimbleness of the retail industry. Today, the millennial consumer demands Me-Commerce. If you want to get a competitive edge, you need to quickly ramp up your technology. It’s time to replace the Store POS with a consumer centric, digital platform.

Despite the loud debate around e-commerce, one thing is clear. It is here to stay. Retail success lies in seeing it as less of a threat and more of an opportunity and Omni Channel can give a head start in revitalising existing business and generating new revenue.

It’s time for a fresh relevant technology investment cycle and Olabi delivers the much needed Retail Information Supply Chain.

About Retailers Association of India

Retailers Association of India (RAI) is the unified voice of Indian retailers. RAI works with all the stakeholders for creating the right environment for the growth of the modern retail industry in India. It is a strong advocate for retailing in India and works with all levels of government and stakeholders with the aim to support employment growth and career opportunities in retail, to promote and sustain retail investments in communities from coast-to-coast, and to enhance consumer choice and industry competitiveness. http://www.rai.net.in

Source:: OLABI – A Digital Retail Store System Launched at RAI’s Bengaluru Members Networking Meet 2015

Four Canadian teams were part of a busy Tuesday night in the NHL. Here’s a quick look at how they fared.

Source:: How Canadian NHL teams fared last night

Business Wire IndiaMediaTek Labs today announced the MediaTek LinkIt Smart 7688 development platform, the latest addition to the LinkIt portfolio of development platforms. This new platform offers a variety of programming options and enables rapid development of advanced Wi-Fi based devices such as IP cameras, surveillance devices, smart appliances and Wi-Fi gateways that make use of cloud services.

Two versions of the platform’s Hardware Development Kit (HDK) are available: the LinkIt Smart 7688, which includes a microprocessor unit (MPU) based on the MediaTek MT7688AN system-on-chip (SOC), and the LinkIt Smart 7688 Duo, which in addition to the MPU includes a microcontroller unit (MCU) and is Arduino compatible. Both development boards feature built-in Wi-Fi, generous 128MB RAM and 32MB Flash, and a wide variety of options for connecting peripherals.

“MediaTek Labs is focused on stimulating innovation in IoT and is pleased to extend its LinkIt family of development platforms to the open-source and web developer communities, enabling broader product development for a more connected world,” said Marc Naddell, VP of MediaTek Labs. “The new LinkIt Smart 7688 development platform will appeal to a wide range of developers because of its open-source software compatibility, support for several popular programming languages and use of Linux.”

The LinkIt Smart 7688 will benefit three developer communities:

OpenWrt: Developers can use the standard OpenWrt SDK to create native C applications for their IoT device, taking advantage of over 2000 software packages offering additional functionality. Web and mobile app developers: With support for Node.js and Python, the platform offers an easy route into IoT development
Arduino: (LinkIt Smart 7688 Duo only) Makers can use the popular Arduino IDE to develop applications for the MCU and have realtime control of peripherals

LinkIt Smart 7688 is able to take advantage of the MediaTek Cloud Sandbox for data collection, visualization and analytics during development.

Learn more about the platform by visiting http://labs.mediatek.com/hello7688

Availability and Cost

The MediaTek LinkIt Smart 7688 and 7688 Duo development boards are available to ship globally from Seeed Studio today. The LinkIt Smart 7688 costs $12.90, while the LinkIt Smart 7688 Duo costs $15.90. Both boards can be purchased from http://www.seeed.cc/7688.

A fully open-source version of the Wi-Fi driver is in development and expected to be made available by MediaTek Labs in the coming months.

MediaTek Labs launched in September 2014 and continues to provide developers, makers and service providers with SDKs, HDKs and documentation, as well as technical and business support. To learn more about MediaTek Labs, visit http://labs.mediatek.com/.

About MediaTek

Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do. Visit mediatek.com for more information.

MediaTek Twitter
YouTube
Website

Source:: MediaTek Labs Announces MediaTek LinkIt™ Smart 7688 – an Open-Source Development Platform for a More Connected World

Business Wire India

Nordson EFD,a Nordson company (NASDAQ: NDSN), the world’s leading precision fluid dispensing systems manufacturer, introduces Unity™ HiTemp™ syringe barrels. These disposable 30cc barrels reduce the downtime and maintenance costs often associated with aluminum barrels commonly used in the pneumatic dispensing of hot melt adhesives.

The barrels are available in two models: a standard HiTemp syringe barrel that withstands 125° C (257° F) for eight hours at up to 87 psi (6 bar) and an Extreme HiTemp syringe barrel that withstands 180° C (356° F) for eight hours at up to 100 psi (7 bar). The standard HiTemp barrels can be used with all hot melt adhesives, including moisture cure polyurethanes (PURs) and silyl modified polymers (SMPs). The Extreme HiTemp barrels can be used with polyamides and other types of hot melts, and block UV light between 200 and 500 nm.

Both models are compatible with all Nordson EFD Optimum^® metal dispense tips, adapters, and end caps. An Extreme HiTemp tip cap is available for applications above 125° C.

All Unity syringe barrels are compatible with Nordson’s Unity IC Series and Unity PURJet™ 30 dispensing systems, and other standard industry hot melt dispensers.

“Engineered with materials that withstand high temperatures, Nordson EFD’s Unity HiTemp disposable syringe barrels for hot melt dispensing offer a better cost of ownership with less adhesive waste than current available options,” said Brian Dodier, product manager, Nordson EFD.

For more information visit Nordson EFD on the web at nordsonefd.com/syringe_barrels, twitter.com/NordsonEFD, or linkedin.com/company/nordson-efd, email info@nordsonefd.com, or call +1 401.431.7000 or 800.556.3484. For Nordson EFD LLC sales and service in over 30 countries, contact Nordson EFD or go to www.nordsonefd.com.

High resolution photo available at: http://www.nordsonefd.com/images/unity/Nordson_EFD_Unity_Barrels.jpg

About Nordson EFD

Nordson EFD designs and manufactures precision fluid dispensing systems for benchtop assembly processes and automated assembly lines. By enabling manufacturers to apply the same amount of adhesive, lubricant or other assembly fluid to every part, every time, EFD dispensing systems are helping companies in a wide variety of industries increase throughput, improve quality, and lower their production costs. Other fluid management capabilities include high-quality syringe barrels and cartridges for packaging one- and two-component materials, along with a wide variety of fittings, couplers and connectors for controlling fluid flow in medical, biopharmaceutical and industrial environments. The company is also a leading formulator of specialty solder pastes for dispensing and printing applications in the electronics industry.

About Nordson Corporation

Nordson engineers, manufactures and markets differentiated products and systems used for dispensing and processing adhesives, coatings, polymers, sealants and biomaterials; and for managing fluids, testing and inspecting for quality, treating surfaces and curing. These products are supported with extensive application expertise and direct global sales and service. We serve a wide variety of consumer non-durable, consumer durable and technology end markets including packaging, nonwovens, electronics, medical, appliances, energy, transportation, building and construction, and general product assembly and finishing. Founded in 1954 and headquartered in Westlake, Ohio, the company has operations and support offices in more than 30 countries. Visit Nordson on the web at www.nordson.com, www.twitter.com/Nordson_Corp or www.facebook.com/nordson.

View source version on businesswire.com: http://www.businesswire.com/news/home/20151202005255/en/

Source:: Nordson EFD Introduces Unity HiTemp Disposable Syringe Barrels that Withstand up to 180°C for Eight Hours

Earlier, in October, Mauritius finance minister had told Reuters they were in talks to review a tax treaty that had made the island the biggest single source of foreign direct investment in India.

Source:: India in talks with Mauritius on tax treaty:Finmin official

Urea is a controlled fertiliser and is sold at a fixed selling price of Rs 5,360 per tonne. The difference between cost of production and selling price is paid as subsidy to manufacturers.

Source:: Urea production to rise 7% to record 24 mn tn this year

The New York Times says Swiss authorities have conducted another series of pre-dawn raids and arrests as part of investigations into corruption in international soccer.

Source:: FIFA officials again subject of pre-dawn raids in Switzerland

Business Wire India

EXPLORING ATHLEISURE WITH LEADING FASHION DESIGNER, GILES DEACON

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20151202006279/en/

Ariel and Downy/Lenor, alongside renowned designer and P&G Fabric Care Global Fashion Consultant Giles Deacon, revealed a limited edition washable athleisure capsule collection exclusively at the P&G Future Fabrics event in Barcelona, 2nd December 2015.

The athleisure trend looks set to continue into 2016 and beyond, and according to experts is on its way to establish itself as one of the fastest-growing fashion segments by 2020. In fact, to many it is more than a trend, but rather a cultural and lifestyle shift that reflects the changing attitudes, and for some, an obsession with healthier lifestyles and wellbeing.

Ariel and Downy/Lenor, alongside renowned designer and P&G Fabric Care Global Fashion Consultant, Giles Deacon, explored the athleisure trend and the fabrics associated with it, in a limited edition washable capsule collection, revealed exclusively at the P&G Future Fabrics event in Barcelona, 2^nd December 2015.

Giles commented: “I’m inspired by women that dress with confidence, that exude self-assurance and poise in their style. Here, I wanted to create designs that take this spirit and meet it with an athletic, energetic attitude. This collection is about being unique and individual, about women feeling comfortable in themselves and their clothes, never restricted and always ready to perform at their best”

QUALITIES THAT DEFINE ATHLEISURE AND THEIR ASSOCIATED CLOTHING CARE CHALLENGES

By merging style with the comfort and functionality of sports clothes, athleisure is setting new standards for ready-to-wear fashion, resulting in clothes that celebrate the best of both worlds: body-aware but not constricting, high stretch and comfort, washable and versatile, stylish and casual.

A recent global survey commissioned by P&G Fabric Care*, on behalf of Ariel, Lenor and Downy, explored the popularity of the athleisure trend, revealing that:

• Nearly three out of four consumers (71%) consider active-inspired clothes as part of their “normal” everyday clothes
• Over one in four (27%) say leggings are their most favoured article of clothing for day to day wear
• Many wear active-inspired attire to run errands (56%), to travel (47%), to go shopping (41%) and even when going out to dinner (16%)

This new trend brings a challenge when it comes to clothing care. Today, 60% of loads contain laundry garments other than cotton. Athleisure garments include knitted fabrics, polyester, Lycra™, new wools, and many other fabrics, meaning that laundry loads are now more varied than ever. People are currently faced with 900+ wash combinations, factoring in the diversity of fibres, fabric construction, load size, soil and staining and water quality.

SCIENCE OF ENCLOTHED COGNITION INFORMS ARIEL, LENOR, AND DOWNY INNOVATION

Understanding the relationship between the wearer and their clothes is key to the redefining clothing care. P&G Fabric Care brands Ariel and Downy/Lenor have embarked on a series of studies with leading Cognitive Psychologist, Dr Lawrence Rosenblum of the University of California Riverside, to delve deeper into the phenomenon of “Enclothed Cognition”. This term describes the subconscious effects of our clothes on the way we perceive ourselves, the way we think, our moods and behaviour.

Existing research shows that people perform better when they are wearing clothes that are associated with the important aspects of the task they are performing. In addition, early experiments suggest that cognitive performance is improved when wearing clean clothing. A massive 70% of people claim wearing fresh, active-inspired clothing can make them feel more energetic, and 62% say it increases confidence*, demonstrating the true importance of caring for clothes properly.

Dr Lawrence Rosenblum, Cognitive Psychologist, University of California Riverside comments: “There are definitely cognitive consequences of wearing formal clothes versus casual clothes. Our clothing changes the way we perceive ourselves, but it also changes the way the brain works, how it forms concepts, and the kind of decisions we make as a result. Our clothes affect us on an entirely different level that exists without other people telling us how we look and feel.”

Comfort, style and performance, have become the ubiquitous qualities associated with athleisure, and retaining a “like new” quality is at the forefront of research and development of all Ariel and Downy/Lenor clothing care products.

ARIEL’S ADVANCED CLEAN HELPS KEEP THE FABRIC QUALITIES THAT DEFINE ATHLEISURE CLOTHES LIKE NEW

Ariel formulas provide advanced cleaning that delivers unbeatable clothing care for the latest natural and synthetic fibre mixes in athleisure wear, via a process of Ariel Fibre Purification and Ariel Fibre Preservation. This advanced Deep Clean Complex allows for washing at lower temperatures, helping to protect the colours and the fibres of fabrics, especially a fibre like elastane which is extremely common in athleisure and can be prone to damage.

Thanks to its proprietary blend of advanced cleaning technologies, Ariel removes seen and unseen impurities embedded deep within fabrics while also preventing them from re-depositing back on fibres to stop their build-up, as they can cause damage and premature aging of clothes (a process P&G clothing care experts call “grey veil”).

Ariel also helps protect the feel of comfort of athleisure clothes through FibreSCIENCE technologies specialized in optimising the wash conditions to help protect fibre integrity and preserve that “like-new” feel.

DOWNY/LENOR – FIBRE PROTECTION AND LONG-LASTING FRESHNESS TO KEEP THE STYLE AND COMFORT OF ATHLEISURE CLOTHES AT ITS BEST

Downy’s/Lenor’s formulation helps preserve the texture and construction of athleisure garments and provides an uplifting perfume experience.

Inspired by the link between people’s emotions and scent, Downy/Lenor enhances garments and moods with sophisticated scent technology and perfume oils that provide an irresistible freshness experience and long-lasting fragrance throughout the day. Each delicate Downy/Lenor perfume is made up of more than 60 scent components delivering rich, complex fragrance profiles.

Furthermore Downy/Lenor penetrates deep in the layers of fabrics to condition the fibres and reduce friction between fabrics. Thanks to the process of Downy/Lenor Fibre Protection, a visible difference can be seen after just 5 to 10 washes, with less bobbling and pilling, helping to protect the in-wear fit and “like-new” feel of your athleisure garments. Every drop of Downy/Lenor contains billions of softness agents that help to reduce friction at a fibre level during the wash, as well as during day to day wear, minimizing the chances for fabric bobbling and pilling which cause damage and premature aging of clothes.

In just one bottle of Downy/Lenor, there are enough softness agents to cover 37000m2. That’s enough to fill the site of the Sagrada Familla** in Barcelona approximately three times***.

Keep your athleisure clothes like new for longer with Ariel and Downy/Lenor

ENDS

NOTES TO EDITORS

*Survey results from an online survey of 1,017 adults aged between 18-50yrs globally in five key markets: United Kingdom, United States, South Africa, India and Egypt. Survey was undertaken on behalf of all of P&G’s fabric care range, including Ariel, Lenor, Downy and Tide.

** Sagrada Familia plot size is approximately 12,800 square metres.

*** 2.89 times

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, AmbiPur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

About Giles Deacon

Giles Deacon is a celebrated fashion designer renowned the world over for his playful, show-stopping designs.

After graduating from London’s Central Saint Martins College of Art and Design in 1992, Giles chose to travel and gain experiences at different fashion houses. He spent two years working with French fashion designer Jean Charles De Castelbajac before returning to London to work for a number of High Street fashion houses. It was during this time that Giles met the owner of Bottega Veneta, and from 1998 until 2002 Giles was the head designer at Bottega Veneta and the Gucci Group.

In 2004 Deacon launched his own label GILES at London Fashion week to international acclaim. His collection received numerous awards including “British Designer of the Year” at the British Fashion Awards in 2006 and the prestigious French ANDAM Fashion Award in 2009. GILES celebrates its 10^th anniversary in 2014.

About Dr. Lawrence Rosenblum

Dr. Lawrence Rosenblum is an award winning Professor of Psychology at the University of California, Riverside. He is the author of the book See What I’m Saying: The Extraordinary Powers of Our Five Senses. His research has been published widely in scientific journals and has been featured in Scientific American, The Economist, and The New York Times. He has appeared on numerous radio and television programs including Through the Wormhole with Morgan Freeman and BBC Horizon.

View source version on businesswire.com: http://www.businesswire.com/news/home/20151202006279/en/

MULTIMEDIA AVAILABLE :
http://www.businesswire.com/news/home/20151202006279/en/

Source:: Redefining clothing care: P&G innovates in the face of the growing lifestyle and fashion athleisure trend that is dominating consumers’ wardrobes

Kevin Koe and his Calgary rink are the only men’s crew to go 2-0 on Wednesday in the first two draws at the Canada Cup curling event.

Source:: Kevin Koe, Rachel Homan setting pace in first day of 2015 Canada Cup